ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through their industry-leading data solutions and insights platform. ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events worldwide.
As the sole Art Director for nearly ten years, I oversaw both the corporate brand and ACTIVE’s internal marketing agency. While at ACTIVE I worked on campaigns for brands such as Toyota, Gatorade, Disney, Sony, Volkswagen, and Wheaties. These campaigns included event activation, print, digital, apparel, and more. My role at ACTIVE required strategic collaboration across many teams including sales, marketing, product, and events for both offline and online initiatives. In 2012 I played an integral part in leading ACTIVE through a company wide rebrand. After years of growth, and a variety of acquisitions it was time to realign and tell the ACTIVE story to the world.