SeaSpine, a spinal device company spun off from Integra (a leader in the global medical technology space) was in need of generating strong brand awareness. The goal was to create a brand that portrayed strength in relationships and the tagline, "Stronger Together" was born. In addition to developing the brand strategy, the external rollout required an integrated campaign and a comprehensive website to establish awareness of the new SeaSpine, strengthening existing customer relationships and attracting new customers.
With a solution based approach, I worked with the SeaSpine team, along with my team at Jacob Tyler to create a brand that demonstrates SeaSpine's technical knowledge, collaborative approach and vision for the future. The website itself was recently awarded "Best Website" in the "Medical Equipment" category for the 2016 Internet Advertising Competition Awards!