World Health Org.

CAMPAIGN
ILLUSTRATION
 

Every year, on 31 May, World Health Organization and partners mark World No Tobacco Day, highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption. For World No Tobacco Day 2015, we are calling on countries to work together to end the illicit trade of tobacco products. From many angles, the illicit trade of tobacco products is a major global concern, including health, legal and economic, governance and corruption.

As Creative Director, I was responsible for the overall campaign concept, establishing the illustration style and directing all creative for World No Tobacco Day 2015.